If you’re ready to take your art to a place of its own, you may be wondering what some of the most popular tattoo shop names are.
Never discount the ability of a name to make a first impression. In order to direct customers to your door and help earn their business you’re going to have a tattoo shop name that is intriguing, interesting, and most of all, different. Follow these tips and plan the perfect tattoo shop name.
Easy to Understand
As with naming any other business venture, tattoo shop names should indicate to some degree what sort of business you own or operate. As many professional tattoo artists switch from “shops” to “studios” or “galleries” it’s very important to include the word “tattoo” somewhere within the name or slogan. In addition, if your tattoo shop includes other services such as body piercing or modification, be sure you include those details as well so that your tattoo shop name has a further reach to your targeted customers.
Easy to Pronounce
A tattoo shop name should be easy to pronounce. Much of your business once you become established will often travel through word of mouth. If your customers can’t pronounce or spell your tattoo shop name properly, they are very likely to forgo making referrals, especially to strangers who ask about their amazing custom tattoos. Your goal is to have a catchy name that makes sense, that is easy to spell, and immediately explains your purpose or service.
Stick with the ABCs
While not nearly as big of a concern as it once was thanks to the modern use of the Internet search engines, the Yellow Pages and other directories will still list tattoo shop names alphabetically. The higher your tattoo shop name sits on the list, the more likely you’ll receive calls and inquiries regarding appointments and consultations.
Keep Things Short
Nobody wants to repeat a mouthful. A short and simple three to five letter word will be much easier for your tattoo shop customers to remember. The more clever and simple the name, the more likely it will catch on. Also consider how a shorter name allows many more creative options for t-shirts, stickers and other promotional materials. When you keep things short and sweet you’ll find your entire business becomes much easier to brand, which is key to its long-term growth and development.
A very smart idea for any business is to name the company after whatever street or numerical address it resides on. This has its downfalls too, should you ever plan on relocation. For example, if your shop is located on Cherry Street, consider naming it Cherry Street Tattoos, and include a few cherries in the logo. You could get very creative with this and add marketing slogans on your promotional materials that carry puns directed towards those “first-timers.”
Know Your Competition
Last but not least, research all the other tattoo shops in your area. While you likely can’t get a business permit with the same name, you still want to ensure your shop name is different and not likely to get confused with the studio around the block. You should also register a .Tattoo domain name extension, that way your business and domain become unified with the business service you offer, making it much easier to brand yourself and your tattoo shop all in one place.
Once you’ve discovered the perfect tattoo shop name and flipped the open sign over, visit our site again and apply for a Tattoo Shop role. From there you can upload photos, add artist bios, and include contact information so that your potential customers can find you from all over the world. Your tattoo shop name is just the beginning to your success, so plan it properly.
Written by Jodie Michalak