Balancing his independent project, Ghost Atlas, and playing with Alabama Metalcore band, ERRA, Jesse Cash has created a bigger picture for himself through embracing his desire to create meaning in listeners lives throughout his music. Walking through the highs and lows and discovering new means of expression, Jesse expresses facets of the dark and the light throughout his latest release which is abounding with artistic sensitivity and charm. In celebration of the release of his full-length album, ‘All is in Sync, and There’s Nothing Left to Sing About’, I caught up with Jesse Cash to discuss finding a new sense of clarity within his musicianship through Ghost Atlas, doing what makes you happy, tattoos and more.
Congrats on the recent release of your full-length, ‘All is in Sync, and There’s Nothing Left to Sing About’. Tell us about the creative and recording process behind the album and what inspired you to bring the album to life.
The creative process of the record initially centered around the fun of writing songs. I was in a really good place in my life, and didn’t have a lot of dark topics to sing about that felt relevant at the time (hence the name of the album). I just focused a lot on creating cool vibes with the instrumentals and melodies, and the lyrical content was moreso inspired by those vibes. The process for an album isn’t always like this, but when I’m in a place of complacency, I have to set the sound first, and then develop themes from there. Once it all came together, I was fortunately able to come up with plenty to talk about.
Your music video for “Legs” has a dark and haunting visual that accompanies the message of the song really well. Tell us a day in the life of being on set and who you worked with on the music video.
The video was directed by Orie McGinness. We pretty much just decided on a general aesthetic we envisioned, and he made it happen. I wanted something with a vibe akin to a Nicolas Winding Refn movie. He did an awesome job with it, especially operating on a very limited budget.
Do you feel as though you have found a new sense of clarity within your musicianship through Ghost Atlas? If applicable, how has the dynamic of creating music with ERRA and also as a solo musician with Ghost Atlas fueled your passion and love for music?
Absolutely. It is very refreshing. I like a lot of styles of music, so not feeling restricted to creating within one genre is so great. It extends the boundaries of each band as well. Having multiple outlets to write through has definitely evolved the way I write for both bands. The two have kind of grown to resemble each other more over time.
What is the greatest challenge that you were able to overcome in the studio that in hindsight taught you a different approach and/or perspective about releasing music independently?
The obvious answer regarding the challenge of independence would probably be the financial strain of funding a record on your own. That is valid, but I’ve found as much struggle in just feeling capable of providing the necessary resources and push that a label can provide, like the distribution and marketing rollout. I’m constantly learning more about this, and this release was easily the best executed I’ve done thus far, but there is still a lot I’m eager to learn.
Any upcoming tour or festival appearance plans that you can fill us in about?!
I am currently prioritizing getting some shows lined up for the new year, so be on the lookout for that.
Let’s talk tattoos. Tell us about some your favorite personal pieces and the tattoo artists that you have worked with to bring them to life.
With the exception of a small piece, all of my tattoos were done by Shane B at Non Stop Art in Birmingham, Alabama. I really like the sleeve on my left arm. I just thought up a bunch of witchy wilderness-related things that I thought would look cool. I have a tree growing out of the carcass of a fox on my forearm, a three-eyed owl on my inner arm, and a Native American skinwalker girl with a wolf pelt on her head on my outer arm. I love dark wilderness vibes. They make for very cool tattoos.
If you could get any tattoo by any tattoo artist in the world, budget-free, which tattoo artist would you choose and what would you get tattooed?
I’m a big fan of Tony Mancia. He does incredible black and grey stuff in particular. The only reason why i wouldn’t get tattooed by him is because I like the idea of continuity in my tattoos, and all my current stuff is very colorful traditional styles. Getting something tucked away like on one of my legs would be cool though. His paintings are amazing as well.
If our readers took a trip through your current state of mind, tell us what they would discover.
They would discover a lot of general anxiety, doubt, and overanalysis, but they would also discover a constant sense of resolution and optimism fighting against those things at all times. Those negative things exist in me, but I’ve never had a problem beating them and can’t imagine ever losing the ability to.
What is the greatest dose of wisdom that you’ve received over your years as a musician that can serve as inspiration for those interested in following in your footsteps?
Do what makes you happy. Don’t let all the noise of the world bog you down. If you stick with your passion and do your best to be a good person, amazing things will happen. It certainly helps to be self-aware as well.
Last but certainly not least, any closing messages for your fans?!
Thank you for making it so easy for me to sustain my passions. When I experience my music meaning something to a single person, it makes it a no-brainer for me to continue doing this. I just want to keep spreading that connection around to more and more people. It’s like a big machine that just cycles positive energy from me to you and then right back to me, and on and on it goes. I don’t believe anything I could ever do in my life could compare to connecting with people on that level, so thank you for simplifying all of the sacrifices required to do this.
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