Alternative experimental artist Faron Sage recently unveiled his new single/music video, “No Alternative,” a commentary on thought control and capitalist power structures.
Sage explains, “‘No Alternative’ is built over an infectious, jazz-inspired beat that’s been going round my head for years. It’s a bit of a relief to get it out there, to be honest! Likewise, there are many alternatives to our current capitalist system that I feel really need to be aired more widely so we can all discuss and explore them. Our future depends on it…”
“No Alternative” challenges the widely held belief that current, modern societies represent the only viable way of organizing civilization, when in fact, many alternatives exist, alternatives that could provide a far more sustainable and prosperous future for humanity and the world we inhabit. However, the powers that have a vested interest in maintaining the current situation.
Stylistically, “No Alternative” merges an array of diverse elements, ranging from punk, jazz, progressive rap, and electro-swing. Blending contrasting genres together with his innovative style, Sage highlights the theme of the song – it’s not necessary to apply cookie-cutter paradigms to the social order. Distinctiveness does not preclude efficacy.
Rather than being a ‘protest’ song, “No Alternative” does what art is meant to do, offer a fresh perspective on reality.
In addition to creating music, Sage publishes regular blog posts that further explore his philosophy, covering a range of topics from mental health and media manipulation to social change and personal growth.
“No Alternative” opens on throbbing, compelling tones riding a syncopated rhythm with hints of hip-hop running through. Spoken word vocals imbue the lyrics with logical flavors. Then the harmonics take on intensity, followed by shifting to bouncy jazz textures topped by rapping-lite, gang-like harmonies.
Replete with a barely suppressed savagery, “No Alternative” ebbs and rises, presenting a sense of increasing unease and obligation.