Photo Credit: Pep Bonet
Keeping the legacy alive and uniting music and beer lovers to raise a toast for one of the greatest bands of all time, Motörhead has partnered with Arcadia Ales to bring their Röad Crew Beer to the states. The Late Motörhead Frontman, Lemmy Kilmister, had a dream of sharing the Motörhead Röad Crew Beer around the world and hellraisers can now unite to pour a dose of Lemmy’s spirit into every glass as the India Pale Ale with a 6.2% ABV will be available in bottles, cans, keg and cask. I caught up with Guitarist, Phil Campbell, to discuss bringing the beer to the states, decades of Rock, Motörhead’s legacy and more.
Congrats on the Röad Crew Beer making its way to the Great Lakes region of the U.S. Tell us about why you choose Arcadia Ales for the collaboration.
We made a lot of inquiries prior to choosing. We have people that know about this sort of thing and about who would be interested in collaborating for this. We brought the idea to the attention of the owner of Arcadia, Tim Surprise, and he was really keen to do it, you know? He is a big fan. There is some great beer drinking in the Great Lakes.
Yeah, I live a few hours out from the Great Lakes in Detroit. I know that there are a ton of breweries creating unique craft beer throughout Michigan and the beer that has been coming out over the years from the Great Lakes really does stand out.
Yeah, what better place to kick it off in the states but the Great Lakes? If it is a hit in that neck of the woods then it should be a hit all over. I know that in Chicago and Detroit, people know about their beer. It is perfect. The U.S. Röad Crew Beer is an India Pale Ale. We did the American Pale Ale in the U.K. back in 2016 and that went really well. It actually got support from over 22 countries since December of 2016. People can’t get enough of it. We have taken advice and did some tastings again and we have gone with this India Pale Ale for the Röad Crew Beer in North America. Great Lakes was chosen as the starting block.
Both fans of Motörhead and beer enthusiasts will be soaking it up. The artwork for the Röad Crew Beer features the cover work from Motörhead’s self-titled debut studio album which was released in 1977. Were you listening to the album before you joined the band in 1984?
Yeah, absolutely. It was hard not to listen to the band, you know? Back when Motörhead first came to prominence, between their sound and their look, there was nothing quite like it. It was hard to ignore the band. I’d say that having been a part of the band for all of the years ever since that time is quite mind-blowing. We have done a lot of good work. We have evolved and I am proud of what everyone has achieved with the band. I am proud of what every member that has ever been a part of Motörhead achieved and sadly, many are deceased now. Beer and alcohol was a big part of day to day living with Motörhead from day one. There were various members of the band who would drink from when they woke up to when they went asleep. This beer release is a great commeratitive for Lemmy’s legacy, the band and also for alcohol, you know? We are going to put some new wines out soon as well. We have some great tasting wines coming. We already have Motörhead Whiskey and Rum out, but this India Pale Ale is special. It launches this Saturday, June 23rd, and there’s not going to be very many people in the Kalamazoo area that make it to work early on Monday morning!
I bet. Are you going to be making it out for the event?
I have to play a huge festival with my band, Phil Campbell And The Bastard Sons, in Germany. I was hoping to but there will be quite a few live bands there to kick it off. It will be a great celebration in Kalamazoo with a lot of smiling faces by about 7 o’clock in the evening.
The legacy of Motörhead is so indented into the world of music that the spirit of the band will be soaring through the room. Respectfully, will you and Mikkey Dee ever play any shows in memory of Lemmy?
You know, I am not entirely sure. In theory, yes we want to do it but we want to make sure that we do it respectfully. We are not just going to put some shows together and have people come out that are the wrong people, you know? The logistics of it all are tricky as well. There are lots of people who want to sing and we have talked about it with a lot of the biggest stars in the world who want to come out and be a part of it but arranging it all is another thing. We are not saying no but we are not going to rush into it without respect to Lem and everyone else.
That has been the name of the game for Motörhead. You guys have stuck with your integrity, period. It has never bent or been broken for anyone.
Yeah, absolutely. We always wanted to give everyone a value for the money but we also played for ourselves. We played for the three of us. It mattered if the three of us were happy. We wanted to enjoy it as well. There was a certain piece of soul within our music. We never followed any trends. We never did any fancy-pants stuff. I think that people could see that. I think that people respected the output of music that we did. I am really proud it. We had a great time. We didn’t give two fucks about the establishment or nothing. We wanted to go and play loud, ass-kickin’ music that people got blasted to while they forget about their troubles for a night and then we’d come back to do the same thing in their city the following year.
That is exactly it. Last but certainly not least, any closing messages for your fans and or anything else that you’d like to bring to our attention about the Motörhead Röad Crew Beer?
Everyone look out for the India Pale Ale! Let us know what you think of it. Make sure to give us a lot of feedback and look out for more Motörhead liquids in the very near future.
“I just love the life I lead, another beer is what I need.” – Lemmy Kilmister
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