Just as clothing serves as means of expressing oneself creativity, body modification has begun to serve a similar purpose. As tattoo culture is becoming more and more acceptable worldwide, branches of the arts are combining the artistry of tattoos with their own mediums. Fulwood London, a street wear brand that is inspired by tattoos and the individuals that wear them, is breaking the spell of the typical and giving the fashion industry a run for their money. I caught up with the owner of Fulwood London, Sarah Burgan, to further discuss the exciting combination of fashion and tattoos. Here’s what I have gathered..
First and foremost, introduce yourself to our readers. Tell us all about Fulwood London.
My name is Sarah Burgan and I’m the owner and Creative Director of Fulwood London. I look after everything from design and social media to packing and posting out orders. Fulwood London started when spotted a gap in the market and an opportunity to promote the amazing tattoo talent in the UK. I’m a firm believer that cheap tattoos aren’t good and good tattoos aren’t cheap, we give people the opportunity to wear designs by some of the best artists in the country. Each season we collaborate with different artists to create a limited collection of Streetwear sold worldwide through our online store.
What exactly is tattooed inspired clothing?
Ok so really it’s the print that’s inspired by tattoo design, but streetwear is as much a part of the culture behind Tattoos as the prints themselves are.
Can you share information pertaining to your upcoming creative projects?
Our next collaboration is with Mil Martinez and will be launching towards the end of the year. We also have a ‘premium’ whole collection in the pipeline inspired by my first tattoo, which will include a T-shirt, Long Sleeve T-shirt and a Hoodie.
Shine the spotlight on two tattoo artists in London that deserve recognition.
First would have to be George Costache (@discogeorge) he did the pin up girl on my thigh when he was working in Belly bar in Bromley and is incredibly talented.
Diletta Lembo is another favourite of mine, I love her style.
No longer based in London but Kirsty Jane Todd at The Rising Tide Tattoo Collective in Bournemouth is awesome too, she did my last tattoo and I have more work planned in with her when I save some money.
How do you balance creativity with commerce?
I think they go hand in hand really. To stand out these days you have to be creative; with content, photoshoots and the events I do.
Where do you see Fulwood Fashion in 5 years?
In 5 years time we’ll have a small flagship store in London and be stocked in 5 stores internationally; we’ll have a broader product offering, including outerwear, and some great collaborations under my belt.
How do you see tattoo culture affecting the fashion industry?
Tattoo culture already has affected the fashion industry on a subcultural level, but i see those lines blurring. I think tattoos are becoming more socially acceptable, the connotations of having a tattoo are changing. They used to be associated with certain subcultures such as punks and skinheads and the perceived negative aspect of these subcultures; whereas now those connotations are falling away, new styles and techniques are coming through and tattooing is becoming an artform that’s finally being recognised. I think social media has helped this a lot as well, Artists and brands now have fans worldwide not just locally; subcultures have a larger reach, and the fashion industry often looks to these subcultures for inspiration.
What do you aspire to see change in the fashion industry in 2016?
I really want to see more support for independant brands. From consumers and from big high street chains; they do so many celebrity and designer collaborations when they could help launch a smaller brand by collaborating with them.
What is the best advice you have ever received pertaining to the fashion industry? Who gave you this advice?
You know, I don’t think i’ve been given any advice specifically relating to the fashion industry; but if i had to give any advice it would be:
– Do it before someone else does.
– Network. Grow your social circle, build your tribe because so much of being successful in the industry is who you know; not just people in the fashion industry, musicans, authors, interior designers, skaters, all can help with cool and unexpected collaborations that make you stand out.
Last but certainly not least, do you have any messages for those intrigued by Fulwood London?
Fulwood London – Yes! Check us out, drop us a DM or email through our website, we love talking to people and collaborating with different people on interesting projects, even non-fashion related ones.
Photo Credit – Nisha Marie Clutton
Models – Fia Theobald, Bethan Grubb, Matt Towse