As consumers, we are always out to get a fair price. One of the most worrying issues shoppers face is overpaying for an item or service. This is why there are so many price comparison tools, apps, and websites available to us online. This worry tends to intensify the higher the price tag for said goods or services gets.
Despite the fact that bartering has gone out the window, for the most part, many people still want to haggle for a lower price. They shop around, they relay prices to other sellers or providers, all in the hopes of getting the best product for the lowest price. For the most part, this keeps most businesses within a certain level of each other when it comes to pricing. Someone isn’t going to make a profit if the guy down the street is selling the same product for half the price—so this is why you see most products sold within just a few dollars of each other.