Photo: Tammy Vega
Singer-songwriter and guitarist Tom Keifer and his band recently unveiled their music video, “A Different Light,” a track from Keifer’s 2013 album, The Way Life Goes. The video is being released to commemorate the ten-year anniversary of Keifer’s debut solo release.
Upon the release of The Way Life Goes, Rolling Stone said of the album, “14 blues howlers… [it] calls to mind Cinderella but with an even more rootsy undercurrent.” While Guitar Player said, “Keifer flat-out knows how to play vibey guitar parts with ungodly tone…. this guy is singing better than ever to complement his great 6-string parts.”
Keifer says, “‘A Different Light’s’ lyrics really struck a chord with people, and we’ve had countless requests since its release for a music video. The fans have been right there with us over this ten-year journey capturing show after show on their phones. Including the live vids they shot in the different light music video is our way of expressing gratitude and making them part of the ten-year anniversary.”
As the former frontman of rock titans Cinderella, Keifer’s distinctive voice and guitar ripped through the atmosphere, electrifying audiences and moving 15 million records. Shifting to a solo career, for the last decade Keifer has maintained his success, recording and touring with #keiferband, which is made up of Tom Keifer, Savannah Keifer, Tony Higbee, Billy Mercer, Jarred Pope, Kory Myers, and Tanya Davis.
The video, produced and edited by Joshua Smith, features fan-shot live footage of the band from the first year on tour (2013) through the most recent tour in 2022. Beginning with black and white images, as the music ramps up, the visuals take on bright coloration, reflecting the song’s lyrical perspective –
“In a different light / Love realigns / Everybody shines.”
Initially low-slung and tinted by country-rock flavors, the chorus of “A Different Light expands into gleaming alt-rock textures topped by the deluxe voice of Tom Keifer.
At once compassionate and powerful, “A Different Light” parades the songwriting and vocal talents of Tom Keifer.